Evorrah

El Bautizo de Emma Molina, en Fucsia

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Invitación · La ColumnaPlate 01
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The chosen worldEl Bautizo de Emma Molina, en Fucsia

The direction

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The suiteEl Bautizo de Emma Molina, en Fucsia
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El Bautizo de Emma Molina, en FucsiaSp. No. 01
Plate 01 of 10

Invitación · La Columna

The primary piece — everything else descends from it. The arch is unchanged from the delivered card. What moved is the panel: 26% on the right becomes a 13% column on the left, where it stops being decoration on an edge and becomes the margin rule the type is measured from. Ranged against it, every line begins at the same place and Emma lands on that axis like a signature. The venue line is set in fucsia at 4.73:1 — the delivered card sets it in champagne at 2.08:1, which is why it reads there as decoration rather than as the first fact on the card.

Spec
A5 · 148 × 210 mm Arco die-cut Cotton rag 400gsm Fucsia + tierra

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Invitación · La Columna
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El Bautizo de Emma Molina, en FucsiaSp. No. 02
Plate 02 of 10

Sobre · reverso

Diamond flaps closed over the fold rule, the suite's ribbon run across the top flap at 38%, and a fucsia wax seal carrying a marfil E — a true reversal at 4.73:1, not a wash. The address block stays centred, deliberately: it sits on a triangle that narrows to a point, so a left axis would run the second line into the diagonal while the first floated free of it. La Columna is an argument about a rectangular page and does not survive being applied to a triangle by rote.

Spec
C5 · 162 × 229 mm Solapa de franjas Sello lacre “E” ⚠ spec corrected

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Sobre · reverso
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El Bautizo de Emma Molina, en FucsiaSp. No. 03
Plate 03 of 10

Forro del Sobre

The surprise of the interior — no words at all, because the liner's whole job is the half-second between lifting the flap and lifting out the card. Fucsia flood, the suite's ribbon inverted to marfil at 18%, the ghost monogram at 45%. This is the one plate in the suite where the chosen colour is the ground, and the one place the direction's cool-ground refusal actually bites; it is decision two below.

Spec
C5 liner Fucsia flood Sin texto Aprobar en papel

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Forro del Sobre
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El Bautizo de Emma Molina, en FucsiaSp. No. 04
Plate 04 of 10

Reserva la Fecha

The invitation's whole apparatus at a deliberately reduced pitch — the name is 14cqw here against the invitation's 23, enough to identify the personality without spending the invitation's impact three months early. The wavy die-cut rather than the arch: the arch is the invitation's silhouette and stays the invitation's.

Spec
148 × 210 mm · A5 Die-cut ondulado Retrato

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Reserva la Fecha
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El Bautizo de Emma Molina, en FucsiaSp. No. 05
Plate 05 of 10

Menú

The piece that gains most from the colour, and the reason is measurable rather than aesthetic. A menu is mostly small tracked labels — ENTRADA, PLATO PRINCIPAL, POSTRE — and in the delivered suite those are champagne at 2.08:1, effectively decoration that happens to spell words. At 4.73:1 they are legible at arm's length in candlelight, with no change to the layout at all. The column narrows to 11% here and only here: on a 5:12 strip, 13% leaves a measure two dish names cannot hold on one line.

Spec
100 × 235 mm Tira portrait Die-cut ondulado 14:00 Horas

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Menú
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El Bautizo de Emma Molina, en FucsiaSp. No. 06
Plate 06 of 10

Programa de Ceremonia

The piece La Columna was arguing for, even though the study never drew it. An order of service is a list — nine acts, eight of them with sub-items — and centring damages a list outright: every line starts somewhere different, so the indented sub-items stop reading as indented at all. Against the column the hierarchy is visible without a single bullet: acts on the axis, sub-items 3.5% in from it.

Spec
148 × 210 mm · A5 Die-cut ondulado Catedral Metropolitana 12:00 Horas

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Programa de Ceremonia
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El Bautizo de Emma Molina, en FucsiaSp. No. 07
Plate 07 of 10

Tarjetas de Lugar

The piece that proves the layout. A place card is one guest's name and nothing else, and a name against an axis reads as a signature where a name floating mid-card reads as a label. It is also the study's identity claim cashed: cropped to its left corner this is still recognisably the suite, which was not true of the delivered version's right-hand accent. The ribbon runs the full height of the flat sheet, so once folded it appears on both faces at the same position — one continuous ribbon around the fold.

Spec
90 × 55 mm plano Carpa plegada 300gsm Tres ejemplos

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Tarjetas de Lugar
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El Bautizo de Emma Molina, en FucsiaSp. No. 08
Plate 08 of 10

Números de Mesa

The one piece that does not range left, and the reason is not a compromise. La Columna's argument is about a starting point, and that needs more than one line to be about anything; this piece has one glyph. Set hard against a left axis a single numeral does not gain a starting point, it gains a lopsided card. So the number is centred in the field the column leaves — the ribbon keeps its asymmetry at the card's edge while the numeral sits square in its own space. The brief here has one line in it, “legible desde diez metros”, and everything yields to it.

Spec
100 × 130 mm Carpa plegada 300gsm Tres ejemplos

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Números de Mesa
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El Bautizo de Emma Molina, en FucsiaSp. No. 09
Plate 09 of 10

Tarjeta de Confirmación

Travels inside the envelope with the invitation, so it carries the same ribbon and the same axis at a smaller pitch. This is the piece where ranging left is not a preference: it is the only card a guest writes on, and its bottom half is two tick boxes and a ruled line — objects that are left-aligned by nature. Against the column the boxes, their labels and the signature rule all start on the same axis as the copy above, so the card reads as one form rather than a card with a form stuck to the bottom. The boxes are fucsia- ruled, never filled: a filled box looks pre-answered.

Spec
100 × 140 mm Inserción DL 250gsm cotton Die-cut ondulado

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Tarjeta de Confirmación
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El Bautizo de Emma Molina, en FucsiaSp. No. 10
Plate 10 of 10

Tarjeta de Agradecimiento

The last piece of the system, posted within ten days. It is deliberately the invitation's own card with one word swapped — “Gracias” standing exactly where Emma stood, at 21cqw against the invitation's 23, because a thank-you should arrive a little quieter than the invitation did. It is also the one place the accent takes the display line: here the sentiment is the subject and the name is the signature, which inverts the pair everywhere else in the suite. At 4.73:1 fucsia can carry a display line honestly; the champagne it replaces could not have.

Spec
105 × 148 mm · A6 Die-cut ondulado 250gsm cotton Envío post-evento

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Tarjeta de Agradecimiento
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Also deliveredEl Bautizo de Emma Molina, en Fucsia

Where this sits

Two complete suites now exist for this baptism, and neither replaces the other. The delivered champagne suite — “Forma y Luz”, centred type, 26% panel on the right — is untouched and still published. This one — “La Columna” in fucsia — was built beside it. The choice between them was the family's, and it was this one.

Every piece can be approved on its own, not only the suite as a whole: the ten below are declared individually, so a note against the menu never has to mean a note against the invitation.

Evorrah · Design OS Lab Emma Molina · El Bautizo · 11.10.2026 · Dirección A · La Columna · Fucsia Diseños finales · 03.08.2026
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What that is worthOn the day
Capabilities

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Colophon

Before any of this, there were two worlds.

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