No illustration. The house itself is the image. The suite reads in the vocabulary of construction documents — material schedules, technical precision, the weight of specification. Graphite ground, mist type, the LMB monogram as the only visual mark. A guest holds it and feels the same specific gravity as the house.
in the making.
So is this invitation."
§ 01 — The Concept
The First Pour
"Names large on a graphite ground. No illustration, no ornament. The monogram rests as a watermark. A new home, announced with precision."
This suite exists because a new home marks a threshold. The materials should hold that weight. The palette derives from the water the Seefeld house looks onto — graphite for the depth of it, mist for the light coming off it, lake slate for the surface at the hour the party starts. Every design choice traces back to the physical: graphite as the primary ground, mist for names and primary content, lake slate as accent and structure.
No decorative ornament. No floral motifs or rustic texture. "Nothing decorative that doesn't serve a purpose" — that instruction taken to its logical conclusion. Precision typography in Cormorant Garamond and Raleway instead: fonts that carry formality without ceremony. The monogram appears only as watermark, never as hero use. The suite is as deliberate as the structure it announces.
The threshold. Seefeld, Zürich — the house that prompted this suite.
§ 02 — Colour System
A Material Palette
| Colour | Permitted Uses | Never Use For |
|---|---|---|
| Graphite | Ground of every piece · Dark surfaces · Hero backgrounds | Light-ground pieces · Small text areas |
| Mist | All names and primary display text · Main type colour · Headlines | As a filled area · Secondary uses |
| Lake Slate | Labels · Hairlines · RSVP guides · Accent rules | As a filled area · Bold applications |
| Cold Linen | Document grounds · Printed pages · Paper stock | As a dark-ground piece background · High-contrast print |
Pantone References
To be re-matched on press. The previous references (447 C · 9183 C · 7531 C · 9161 C) belong to the caramel palette this suite was retired from and do not describe these inks.
§ 03 — Typography
Two Fonts, One Weight
Cormorant Garamond Light
Cormorant Garamond Italic
Raleway Light · All Caps
Raleway Light
§ 05 — Design Constraints
What We Protect
These constraints are rules, not preferences. Each one exists to protect the material integrity of the suite — its precision, its clarity, its weight. None of these elements appear anywhere in the Baumann suite.
§ 06 — The Suite
Six Pieces. One House.
Lena & Marcus Baumann — Housewarming
Direction B: The First Pour
6 June 2026 · Seefeld, Zürich