The Platform · 03
A house that tells you
what is due next.
This is the part still being built, and it is the reason the three parts will eventually stop being three products. Some of it is live and working today. Some of it does not exist. Everything below says which.
The Platform · Intelligence
01
What is honestly live today.
These run now, inside your portal, on real orders.
A mailing calendar counted backwards from your event date, so save-the-dates and invitations go out at the right moment for your occasion rather than whenever you remember.
An etiquette-correct wording draft in the voice you pick — a memorial is never written in the same register as a launch party, and the house knows the difference across more than eighty occasions.
How many to order, worked out from your guest list once your moodboard is approved — including the spares that people forget until the printer asks.
Paper stock and finish recommended for your occasion and your budget, with the print specification your local printer will ask for.
A consultant you can actually ask, at any hour, drawing on your own brief, your guest list and the design you approved. It is not open yet.
Budget-aware advice, vendor and venue coordination, and the day itself — arrivals, seating changes, the run of show. None of it is booked, promised or priced.
02
What lives in this part of the house.
Event intelligence
Recommendations drawn from your own brief and guest list — and the standing rule that the house recommends but never sends in your name.
What it knows →Timeline & calendar
Tell us the date. The house counts backwards and tells you what is due, and when.
The calendar →Automation & integrations
Fits with the tools you already keep your list in. It never sends anything on your behalf without asking.
Connections →Your client portal
One private place for your event — brief, moodboards, files, guests, invoices. Every event you hold stays in it.
Inside →The vision
Where the three parts are going, written down so you can hold us to it — including what we refuse to do.
The long view →03
Live today, on real orders.
How many to order — worked out from your household count once the moodboard is approved, including the spares people forget until the printer asks how many.
Etiquette-correct wording in the register your occasion demands, across more than eighty occasions. The house will not write a memorial the way it writes a launch.
Paper stock and finish recommended for your occasion and budget, with the print specification your printer will ask for.
A mailing calendar counted backwards from your date, so nothing is posted too late to matter.
A consultant you can ask at any hour, drawing on your brief, your list and your approved design. Not open yet.
04
One worked example.
What a real recommendation looks like, and the reasoning it shows you.
A wedding for 180 guests resolves to roughly 96 households once the list is grouped. Invitations are posted per household, not per person — so the recommendation is 96 invitations, not 180, plus about 8% spares for mistakes, late additions and the couple's own keepsakes. That is 104.
Place cards, by contrast, are per person and include children: 180. Menu cards depend on the room — one per cover, or one per table if the tables are small. The house asks which.
The reasoning is shown, not just the number, because the number is worthless if you cannot check it. A host who has never ordered stationery has no way to know that invitations are per household and place cards are per head — and that single misunderstanding is the most expensive one in the category.
05
The standing rule.
The house recommends. It does not act on your behalf.
Send a message to a guest without you approving itPlace a print order for youChange your design because a metric suggested itMake a decision that is yours to make
Every recommendation arrives as a suggestion with its reasoning attached, and waits.
06
A wedding, counted backwards.
Typical lead times for a wedding with guests travelling. The house adjusts these for your occasion — a dinner party is weeks, not months.
| When | What is due | Why then |
|---|---|---|
| 8–12 months before | Save the dates | Before guests book holidays, and before a destination wedding's flights rise |
| 4–6 months before | Brief and moodboards | So the suite is designed before the invitation must be posted |
| 3 months before | Invitations printed | Local printing plus a safety margin for a reprint |
| 10–12 weeks before | Invitations posted | Guests need time to answer; abroad needs longer |
| 4–6 weeks before | Reply deadline | Late enough to be fair, early enough to seat the room |
| 3 weeks before | Seating resolved | After the deadline, before place cards are printed |
| 2 weeks before | Final count to caterer, place cards printed | The last number everyone downstream depends on |
Lead times shown are the house's defaults for a wedding — your calendar is generated for your own occasion and date.
07
When the date moves.
Dates move. When yours does, the whole calendar shifts with it rather than leaving you to recalculate seven deadlines by hand.
Steps you have already completed stay completed — a moved date does not un-tick work you have finished, which is the failure mode that makes most planning tools untrustworthy after the first change.
What is still ahead is re-dated, and anything that has become urgent because of the move is flagged as such.
08
What connects.
Spreadsheets, in and out
Import the list you already keep, however untidy. Export it back at any time, in full. Your guest list is yours and never becomes something you can only read inside this house.
Your calendar
The planning calendar's deadlines can appear alongside everything else in your week, rather than only inside a portal you have to remember to open.
Email and text delivery
Messages to guests are delivered by the house's own sending infrastructure, so replies attribute correctly and opt-outs are honoured everywhere at once.
Your printer
Files arrive in the formats a print shop asks for, with the specification attached — which is the only integration that actually matters on the week of the event.
09
What is deliberately not automated.
Recommend, do not act. This is a design principle, not a limitation waiting to be lifted.
Sending guest messages on a schedule you did not approvePlacing print orders automaticallyEnriching your guests' details from outside sourcesSharing anything about your event with a third partyPosting about your event anywhere
An event is not a marketing funnel, and treating it like one is how hosts get embarrassed in front of the people they care most about.
10
What is inside.
Your brief
The ten-section form you filled in, saved as you went, and editable until the design begins. It is also the document your designer works from, so what you wrote is what gets made.
Your moodboards
Both directions, side by side, for as long as you want to sit with them. Your choice is recorded here and becomes law for every piece that follows.
Your designs and files
Every piece as it is delivered, with print-ready and screen-ready versions, the print specification, and each earlier version kept rather than overwritten.
Your guests
If you have added the guest platform: the list, the replies, the seating, the event website and the messages — in the same place as the designs they read from.
Revisions and questions
Ask for a change in plain English and watch it move. Questions go through a separate channel, so asking one never costs you a revision round.
Your invoices
What you paid and when, downloadable. No subscription is running in the background.
11
It keeps.
Every event you hold with the house stays in your portal — the moodboards you chose between, the designs you approved, the guest list you built, the replies that came back. A year after the night it is all still there, to look at, to download, to print again.
Each new occasion is briefed from scratch, though, and that is deliberate. We do not pour last year's palette into this year's christening, and we do not assume the people at your wedding are the people at your father's eightieth. Those are your judgements to make, not ours to guess — so every event begins with its own brief and its own two moodboards.
Some clients come for one great night. Many come back for every occasion after it.
Why this page marks its own gaps. A platform page that lists what is coming as though it were here is how software companies lose the trust of careful buyers — and careful buyers are most of this house's clients.
So the rule is simple: nothing appears without a mark, and "in development" means you cannot use it today and are not paying for it.
Read where this is going.
The vision page states the direction plainly, including the parts that do not exist and the things the house will not do.